When it comes to capturing your audience with a video, you don’t have a lot of time. In fact, 10 seconds is about the max, with views dropping off steadily after that. Furthermore, at the end of a two-minute video, you’re likely to have already lost about 60 percent of your viewers.
Think of it as billboards on a bangkok freeway: Just like people are passnig by in their cars within a few seconds, people on their smartphone are thumb scrolling past your video in a few seconds. The key is to know how do you make people interested in at this time to keep watching.