Video is the #1 Content Type for Social Media with the Highest Engagement
Video content is THE future of online content marketing. In fact it’s already here. About 80% of all Internet traffic worldwide is consumed by video. It is constantly the type of content which drives the highest engagement for brands and it belongs into any Marketing and social media plan.
One large issue for not using more video content up to now has simply been the work and cost involved with it. Production involves a lot of work and is usually split into:
– pre-production (creative, storyboard, casting etc.)
– production (the fun part)
– post-production (editing, sound mix, coloring)
This process can take many weeks for larger productions. At Bangkok Production Company we produce TV commercials as well as viral videos. That still does not full cover the needs of Marketing and social media managers in larger companies.
social media video packages for brands
Vertical Video Content
Think about these interesting facts about video content:
People have been shifting to mobile since the past year and 2018 will be no different. There will be more people watching video content on their mobile devices than ever before. Mobile video is already the main platform how people view video content globally.
In an age where the attention span of the average person is going down every year, it is absolutely important to be able to give people content that is easy to digest and clear. Video content is the best way to achieve this. If an image is worth 1000 words, then video is worth 1.8 Million, according to Forrester research at least.
Generation Y and Generation Z
Right now, Millennials are still all the hype and the No 1 target for the largest group of brands. Millennials are very tech savvy and live on video platforms such as YouTube or Facebook. Generation Z though, people born after Gen Y, from about 1995-2010 are even even more looking for brands that provide great video content. Over 90% of them watch YouTube and videos on other platforms. Let that number sink in.
Live streaming is the latest type of online videos and it is still booming . No other form of video content currently gets more engagement than live streaming. This boom started once social media video platforms such as Facebook, Youtube and others have made it easy for every single person to live stream for free. Live streaming is also great for events, news, Ecommerce and other online businesses.