TVC Story Development
What does a TVC storybard need?
It depends. Every TVC is different and the goals of brands can also be different. So every TVC needs a custom approach.
Having said that, there are a few core points that every TVC should have:
You’ve got just 15-60 seconds to hook people and bring your message across. Although most TVCs these days fall into the 30 seconds category.
That already tells you one main problem: How to create an emotional connection in this short time? Some might claim it’s not really possible but we all know it is.
We all have that one TV commerial in mind that we cannot forget about.
The right information:
TV Commercials are expensive and the ad spot no TV as well. So you want your TVC to be perfect and convey the right message to people.
Now this often means to actually reduce the information you include in the TVC. Information overload can backfire as it might not be clear to people what your ad is about.
And clarity is just as important. Viewrs often end up watching a commercial a few times before they would take action, so the more clear your message is the better.
Call to action:
So you just watched this brand new fancy TVC and were amazed by the visuals…. Now what?
This part is often not clear or even forgotten. Tell people hat they should do next. Call us? Go to a shop to buy a new product? etc.
A TV Commercial will be seen by a large amount of people. And the smallest details can mean different things to different people. TVs will affect your brand image in many ways so it is of the utmost importance to be very detailed with all components of your TVC. A commercial should be positive and it will reflect positively on yor brand. Celebrities, shiny cars, happy people, laughing people, bright colors are all things you often see in TV commercial for that exact reason.
The job of a great TV commercial storyline is to build trust with the audience. If you can achieve that and peopel trust your brand, then they will buy from you automatically.
Building trust can be achieved in many different ways when working on the right storyline.